Web Development
Conversion-Optimised Landing Page System
A modular landing page system that cut design-to-launch time from 3 weeks to 2 days and lifted conversion rates across all campaigns.
The challenge
A marketing team running multiple campaigns was bottlenecked on landing page production. Each new campaign required weeks of development time, meaning by the time pages launched, budgets had already been spent with sub-optimal destinations.
Our solution
We designed and built a modular landing page system — a component library of conversion-focused sections (hero, proof, offer, FAQ, CTA) that a non-technical marketer could assemble and publish without developer involvement. Each template was built on Next.js for instant load times and included integrated A/B testing hooks.
Results
- Page production time reduced from 3 weeks to under 2 days
- Average conversion rate across landing pages increased by 38%
- Team now ships 4x more campaigns per quarter
- A/B testing framework live across all active pages
- Development cost per landing page reduced by 70%
Want results like these?
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