Web Development
High-Performance Marketing Website
Rebuilding a professional services firm's website on Next.js — achieving a 94 Lighthouse score and tripling organic enquiries.
The challenge
A professional services firm was operating on an ageing WordPress site with a Lighthouse performance score of 38. Page load times were averaging 6.2 seconds and their organic search rankings had been declining for 18 months.
Our solution
We rebuilt the site on Next.js with a component-based design system, optimised images, self-hosted fonts, and a lean JavaScript bundle. We restructured the content architecture for semantic SEO and implemented structured data across all service pages.
Results
- Lighthouse performance score: 38 → 94
- Page load time reduced from 6.2s to 1.1s
- Core Web Vitals: all metrics in the "Good" range
- Organic enquiries tripled within 6 months of launch
- Search rankings improved for 47 target keywords
Web Development
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